Brand History
Yenny Bastida created her eponymoues brand from the inspiration of the traditions and culture of the country, under the premise of being a ready-to-wear brand for women who enjoy color and textures.
Since she graduate as a fashion designer in Caracas Venezuela, in 2003, Yenny Bastida has embarked on a mission to help shape and define sustainable luxury in Latin America.
Inspiration and passion
What started as a fashion project turned into a life’s dream.
In 2011, Bastida pursued a fashion business course at Istituto Marangoni in Milan. After completing it, then he returns to Venezuela in the midst of one of the strongest social and economic crises in the contemporary history of that country. she felt she needed to start things differently with her brand.
Between 2013 and 2014 she gathered a team of talented women that work from her studio as well as satellite teams of artisans working from other regions of the country, working exclusively from values and principles such as sustainability and work ethics, with a DNA inspired by Venezuelan popular culture.
In 2015, the training of its production team continues in Chivacoa, located in the Yaracuy State, a town in the interior of the country, developing an innovative proposal, by employing only women from the region, giving them all the tools to become professional and independent.
Essence
Indispensable quality
“Yenny Bastida is a symbol of the tradition of Venezuela in the world...
“Yenny Bastida is a symbol of the tradition of Venezuela in the world of fashion in Latin America”. Article Vogue Latin America Magazine – 2018
“The aesthetics of Yenny Bastida is defined by the mixture of love and passion for details...
“The aesthetics of Yenny Bastida is defined by the mixture of love and passion for details and art with the concept, colors and traditions of Venezuela”
The manual art and the cultural value in her designs turn her work...
The manual art and the cultural value in her designs turn her work into a sample of the best of Venezuela: contemporary style and cultural richness.
“Resilience is one of the characteristics that define Yenny Bastida...
“Resilience is one of the characteristics that define Yenny Bastida. Behind her sustainable fashion brand she seeks to preserve her Textile Heritage.”
Made in Venezuela
Yenny Bastida is a young brand that is part of the few creative projects with a 100% Venezuelan qualified workforce. It is distinguished in the market due to its deep link with the cultural legacy, reinterpreting each theme of inspiration in a contemporary way of living it.It is also one of the fashion companies in Venezuela with a social conscience, “we want to be an example of excellence in each product under our manufacture, sowing a legacy”.
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